Privacy Policy

The privacy policy is effective from 2026-01-20.

Important parts that you consent to

By using or interacting with the service, you consent to:

  • use of cookies, including from third parties, and other technology,
  • transfer of your information outside the country where you live,
  • collection, storage, and other processing of your information, including for advertising-related purposes.

Scroll to the bottom of the home page for a link where you can adjust your consent for cookies.

Legal basis for processing

We process your personal data based on different legal grounds:

  • Contract – e.g., to manage your membership, your ads, and Buyer Protection with shipping.
  • Consent – e.g., for cookies and advertising via third parties.
  • Legal obligation – e.g., reporting to the Tax Agency according to DAC7 and accounting requirements.
  • Legitimate interest – e.g., to prevent fraud, ensure operations, and develop the service.
How do we process your personal data?

To provide advertising services, we need to process your personal data. Processing means all actions that can be taken regarding personal data, regardless of whether they are performed automatically or not. Below are examples of how we collect your personal data, for which purposes we process them, and how long they are stored.

Visitors

Hifitorget.se uses Google Analytics 4 to collect basic visitor data such as page views, geographic location, and technical information about browsers and screen resolution. Collected data is used as a basis for further development of the platform.

Members

As a registered member, we use your personal data so you can log in and so buyers or sellers can contact you. Email addresses are not published on the website. We also store the IP address used when posting an ad as a security measure against fraud. Personal data for registered members is saved during the membership period.

We also use your email address for verification, password reset, and notifications when ads are answered.

Storage of personal data

All data used for hifitorget.se is stored within the EU at Amazon Web Services (AWS) in Frankfurt, Germany. Log files containing IP addresses are saved for up to 60 days. Data required for accounting is saved for up to seven years according to the Accounting Act. Data related to DAC7 reporting is saved according to the Tax Agency's requirements.

Personal data that may be saved upon registration or use of additional services:

  • Name
  • Phone number
  • Email address
  • IP address
  • National ID number / personal number (when using e-identification or Buyer Protection with shipping)
  • Postal address (for Buyer Protection with shipping)
  • Messages and images sent via the messaging function

Your personal data is stored as long as you have an active account. When an account is closed, the data is permanently deleted. Deletion may take several months if there are legal requirements (e.g., accounting or DAC7 reporting).

You have the right to request the personal data stored with us. Use the contact information below for requests.

Sharing of personal data

hifitorget.se never sells your personal data. However, they may be shared with selected parties when necessary to provide our services or comply with legal requirements.

For visitor statistics, Google Analytics is used and for advertising, Google AdSense is used. Google may process your data in accordance with its privacy policy. Read more at Google. Revenue from ads finances the operation of hifitorget.se.

If you choose the Buyer Protection with shipping option, your data is shared with Rocker Pay and DHL. If your sales via Rocker Pay are covered by DAC7, control information is forwarded to the Tax Agency.

When registering or logging in with e-identification, data is shared with Idura.

Personal data may also be disclosed to the Police upon written request in connection with investigations of suspected fraud.

Messaging function

Hifitorget.se provides an internal messaging function that allows buyers and sellers to communicate directly on the platform. As an advertiser, you can choose to use the messaging function or to be contacted via email. The setting is managed under your profile. Messages sent via the messaging function are stored on our servers.

Access and review: Hifitorget.se reserves the right to review messages in order to:

  • Ensure compliance with our terms of use
  • Prevent and investigate fraud
  • Handle reports of inappropriate content or behaviour
  • Protect users from spam, harassment, or illegal activity
  • Assist authorities upon legal request

Messages are stored as long as the conversation is active or as long as required to fulfil the above purposes. You can block other users to prevent further contact.

International transfers

When using Google's services (Analytics and AdSense), personal data may be transferred to countries outside the EU/EEA. Such transfers occur according to the EU Commission's standard contractual clauses (SCC) to ensure an adequate level of protection.

Profiling and automated decision-making

When displaying ads via third parties, profiling may occur, i.e., ads are adapted based on your behaviour and previous visits. This only occurs with your consent to cookies.

Your rights

As a registered user, you have the following rights under GDPR:

  • Right of access to your data
  • Right to correction of incorrect data
  • Right to erasure ("right to be forgotten")
  • Right to restriction of processing
  • Right to data portability
  • Right to object to processing, including for direct marketing
  • Right to withdraw consent at any time

If you believe we are processing your personal data incorrectly, you can file a complaint with the Swedish Authority for Privacy Protection (IMY).

Data controller

The data controller for the processing of your personal data is:

Adspace Nordic AB (org. no. 559229-9332)
Email: info@hifitorget.se

Contact information

If you have questions about the privacy policy or our handling of personal data, contact us at info@hifitorget.se.

Changes since previous version
  • 2026-01-20: Added AWS (Amazon Web Services) as a subprocessor for data storage.
  • 2026-01-19: New section about the messaging function with information about message storage and Hifitorget's right to review.
  • 2026-01-09: Removed reference to SetupAd. Criipto has changed its name to Idura.
  • 2025-02-12: Updated with information about Buyer Protection with shipping where personal data is shared with Rocker Pay, DHL, and the Tax Agency.
  • 2024-08-22: Updated with information about national ID number/personal number for verification via Freja eID.
  • 2024-03-11: Updated based on new functionality with account registration.